Sales Assistant
Listing reference: buflg_000022
Listing status: Online
Apply by: 19 October 2026
Position summary
Industry: Manufacturing
Job category: Sales Clerks
Location: Kempton Park
Contract: Fixed Term Contract
Remuneration: Market Related
EE position: No
Introduction
We are looking for a proactive and results-driven Cold Calling Sales Executive to join our Sales & Business Development team in Spartan, Kempton Park.
This is a hunter-style B2B sales role focused on new customer acquisition through cold calling, proactive prospecting and consistent follow-up. The successful candidate will identify potential business customers, engage key decision-makers, understand customer requirements, prepare or coordinate quotations, and convert qualified prospects into long-term customers.
Previous sales experience is advantageous; however, recent graduates, interns and junior candidates with strong communication skills, confidence and a genuine interest in sales are also encouraged to apply.
Job description
Key Responsibilities
- Proactively identify and research potential B2B customers in the South African market.
- Build and continuously expand a database of prospective customers.
- Identify and engage key decision-makers, including business owners, purchasing managers, procurement managers, operations managers and warehouse managers.
- Conduct daily cold calling and outbound sales activities.
- Make a minimum of 30 outbound calls per working day.
- Use phone calls, email, WhatsApp and LinkedIn to generate new sales opportunities.
- Follow up promptly on company-provided leads and independently sourced prospects.
- Qualify leads and identify genuine sales opportunities.
- Understand customer requirements, purchasing frequency, volumes, specifications and current suppliers.
- Prepare or coordinate quotations according to customer requirements.
- Follow up consistently on quotations and customer enquiries.
- Handle customer objections professionally and identify opportunities to create value.
- Convert qualified prospects into paying customers.
- Build and maintain long-term customer relationships.
- Identify repeat-order, upselling and cross-selling opportunities.
- Maintain accurate customer records and follow-up activities in the CRM/system.
- Track calls, leads, quotations, follow-ups, conversions and lost opportunities.
- Achieve daily, weekly and monthly sales activity and performance targets.
Minimum requirements
- Strong verbal and written communication skills in English.
- Confident and professional telephone manner.
- Comfortable making cold calls and communicating with new customers.
- Strong customer follow-up and organisational skills.
- Good computer literacy, including Microsoft Excel / Google Sheets.
- Ability to work independently and take ownership of results.
- Resilient, proactive and comfortable working towards sales targets and KPIs.
- Previous sales, telesales, business development, telemarketing or customer acquisition experience is advantageous but not mandatory.
- B2B sales experience will be advantageous.
- Recent graduates, interns and junior candidates are welcome to apply.